Never before in our history have we had such control over our own lives. Technology has obviously played a big part in this evolution and now we can see every aspect of our lives coming under more and more personal direction.

Take smartphones for instance. Devices like the iPhone, that are always connected to the internet, can now be used to record TV on our home DVR or check our burglar alarm, and we could be controlling them from miles away. Not to mention that we can satisfy our insatiable appetite for entertainment by using smartphones to download music or films wherever we are - even if we’re in the middle of a remote field.

And then there’s our personal relationships. The rise and rise of social networks has ensured that we can stay connected to old colleagues or block the advances from a long-forgotten school friend at the touch of a button – keeping us firmly in control of our relationships, even when our networks seem to have grown to an unmanageable size.

Of course, having full control over our appliances is a speciality of Electrolux. Our new generation of fridges, cookers and washing machines now give you the reigns to lead your life the way you want to. And with innovations like our TimeManager™ washing machines, you’ll be able to take control of your laundry to the next level.

We think it’s good to be in control. And suspect you do too.