With almost 100 years’ experience designing appliances for professional restaurants and homes, a new collective of inspired chefs and cooking experts have been announced as the Electrolux Professionals and cooking ambassadors.

Selected from around the country, the Electrolux Professionals include James Viles (Biota Dining, NSW), Richard Ousby (Stokehouse Group, QLD and VIC), Stewart Wesson (Whistle & Flute, SA), Scott Bridger (Bib & Tucker and May Street Larder, WA) and Aussie-Italian chef, Massimo Mele (NSW and TAS), whose new restaurant opens in Martin Place next year.

Many of the Professionals already have a longstanding relationship with Electrolux through their involvement with the Electrolux Appetite for Excellence program, and Taste Festivals in Australia, which Electrolux is the major sponsor.

“We’re excited to be partnering with some of Australia’s finest culinary talent and to see their unique interpretations of what ‘gourmet everyday’ means for them at home,” said Mike Putt, Managing Director of Electrolux Home Products, ANZ."

’Discover the Electrolux Life’ is about helping people discover what luxury means to them and how they can attain this at home. The concept of luxury is personal and different for everyone – it could be anything from cooking mac and cheese with three cheeses, to buying fresh berries from the markets on the weekend and enjoying them throughout the week, or being able to give your clothes a professional dry cleaning-like experience at home.”